[Project Length] 3 weeks
[Group Members] Leslie Ma // Jax Pang // Simone Kelly // Hidy Wong (myself)
[Deliverables] Mid-Fidelity Desktop verision
[Tools] Sketch // Invision // Photoshop // Keynote
[Skills & Roles ] Project Management // Time Management // Presentation // Research Methodology // Competitive Comparative Analysis // Interviews Technique // Sketch // Wireframe // Prototype // Interactive Design // Information Architect // Sitemap // Usability Test
Nailed It is an online portfolio website for tradespeople. The idea came about when our client, a plumber, recognized an unfilled niche in how tradespeople connect with residential clients. This project was more UX focused and provided in mid-fidelity as our client already had a visual designer.
- Help tradespeople break into the digital market
- Create a community for tradespeople to connect with home owners
- Digitize word of mouth
- Find a unique selling point in a saturated market
Initially my team and I were concerned with saturation in the market. Was there space for Nailed It?
COMPETITIVE COMPARATIVE ANALYSIS
We conducted an in-depth competitive analysis on our competitor sites, focusing on the user flow and process of creating an online portfolio.
From there, we clearly found our Unique Selling Point - to create a simple sign up process that was fun, interactive yet simple for our primary persona.
To make it easier to understand the purpose of this design and situations of our target users, we created two scenarios representing our primary and secondary personas.
Fun and interactive elements were used during the sign up process to keep our users delight and engaged.
An animated progressive bar with a hammer "nailing it" explains how far the tradespeople had completed their portfolio.
Testing after testing and more testing... We understood much deeper of how our users behave and led us to our final iteration.
Yes, of course there is much more about this project behind the scene. If you'd like to know more on what I have contributed to make my clients smile, we can chat about it over Belgian hot chocolate.