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Sew Sweet Rose Bridal is a local bridal shop located in the heart of New Westminster, BC. In 2016, an experienced local designer took over the shop and the shop was rebranded since then.

The rebranding focused on handmade dresses, custom made-to-order, simple elegance, professional alterations and friendly customer service. 

In order to draw attention of new targeted customers, I have designed a new logo for the shop, prepared all the branding materials for marketing use, and had a window display makeover following the core business values:

  • Warm colour tone for the logo
  • Floral logo design after the shop name "Rose"
  • Elegant serif typeface
  • Handmade floral origami for window display

The result was amazing to Sew Sweet Rose Bridal. New window display has greatly increased foot traffic because of its unique handcrafted origami. The overall design established a very positive impression to the customers, and helped the business growing a profitable revenue.